Frederick Rickmann

The new year, teamwork and chains

When a new product sees the light of day, it isn't enough that innovation is centred solely on the product itself. Innovation has to be applied all through the supply chain and indeed in the sales chain all the way to the customer and the user.

At STEENSSEN we see our global brand as one that embraces everyone that plays at part in the development, the construction, the making of the component parts, the assembly, packaging. It doesn't stop there. STEENSSEN has to reach out to society and that needs marketing innovation, then clever delivery and intelligent back up. It is all a matter of teamwork. A chain can be designed to be strong and that is how we bring our team together.

As we bring in this new fresh 2022, we are bringing that innovative approach even to the financials and the investments. After all there isn't much good in having a disruptive new concept and awesome product if they are financed by conservative traditionalists. Well sometimes that takes more time. Especially in these pandemic times. But you will be pleased to hear that we are getting there finally. 2022 is going to be an exciting year and you will be pleased that you had the patience to wait some more a movement that is right for now and the future.


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