讀者寫信來：「為什麼我們公司的網站建置完成後看不到成效？」 一問之下，發現其網站在十五年前建置完成，之後一直沒有更新，主要原因是他們公司銷售的產品和服務是企業客製化的工業產品，老闆認為網站沒有必要更新。近幾年業績衰退不斷檢討，才發現自家網站無法被主要搜尋引擎用關鍵字找到。...

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